Post-Search Optimization Explained
Post-Search Optimization (PSO) is the strategic practice of structuring, creating, and amplifying digital content to ensure it is discoverable, understandable, and prioritized by the AI models, retrieval systems, and knowledge graphs that power modern answer engines, recommendation platforms, and conversational interfaces. This framework marks a definitive move away from a dependency on keywords and toward a focus on context, user intent, and semantic meaning.
From SEO to AEO: The 2025 Shift
For over two decades, an implicit pact governed the open web: publishers and businesses invested in creating valuable content, and in exchange, search engines sent them traffic—the lifeblood of the digital economy. With the ascendancy of generative AI summaries, this contract has been unilaterally rewritten.
Introducing Axis
Axis is the codification of everything I learned. It isn’t another AI writing tool that threatens to replace human creativity—it’s a Rosetta Stone that translates nuanced, authentic human thought into a language machine intelligence can understand and amplify. In practical terms, Axis sits between the beautiful chaos of the creative process and the cold logic of algorithmic discovery. It doesn’t write for you; it ensures that what you write is understood.